Marina Bos-de Vos
Focus of the project
In my work, I aim to get a better understanding of the management and organizational aspects of health innovation processes. I study how the systems of interrelated actors and divergent values that underlie health innovations evolve over time and translate theoretical insights into practical tools and guidelines. My mission is to further advance knowledge of value co-creation, value capture and business modelling in complex multi-stakeholder projects, taking into account ongoing developments in professional roles. I believe that knowledge and methodologies in these areas can help students and professionals to contribute to a reconfiguration of the healthcare ecosystem and successful value creation and capture by all stakeholders involved.
Within P&P, I will specifically work on the development of a digital life course care platform that can help individuals to be and stay healthy over the course of their life by assisting in the prevention of chronic conditions through life style changes. In collaboration with Erasmus MC and P&P partners, knowledge about the medical determinants of chronic conditions will be combined with insights into how individuals and the people or organizations they depend on are motivated to make healthy decisions.
Key research question
Which values do different actors in the healthcare ecosystem pursue, how do these relate to each other and evolve over time?
How to design, implement and scale a digital twin, using a life course approach and sustainable ecosystem perspectives?
Bas de Boer – UT
Maaike Kleinsmann, Richard Goossens, Valentijn Visch – TU Delft
Régine Steegers, Lenie van Rossem – Erasmus MC Geert Christiaansen, Stephanie Fridd – Philips Design